Documentation :: LocumJobsOnline.com

Email Campaigns

LocumJobsOnline allows you to send targeted HTML emails to leads on an a la carte basis. We require that your custom HTML and text files include our footer tag, explained below. You can also use dynamic content placeholders to personalize your messages:

Placeholder Required Description
[FOOTER] Yes Inserts our footer to ensure the message complies with CAN-SPAM legal requirements:

[firstname,fallback=] No Inserts the first name of the lead this email is being sent to. You can specify a value after fallback= that will be used when sending tests of your email.
[lastname,fallback=] No Inserts the last name of the lead this email is being sent to. You can specify a value after fallback= that will be used when sending tests of your email.
[License,fallback=] No Inserts one of the following possible values, depending on what type of lead this email is being sent to:
  • MD
  • DO
  • PA
  • NP
  • CRNA
You can specify a value after fallback= that will be used when sending tests of your email.
[Specialty,fallback=] No Inserts one or more of the following possible values, depending on what specialties the lead this email is being sent to has experience hauling:
  • Addiction Medicine
  • Administration
  • Allergy and Immunology
  • Anesthesiology
  • Cardiac Electrophysiology
  • Cardiology
  • Cardiothoracic Surgery
  • Cardiovascular Disease
  • Child and Adolescent Psychiatry
  • Colorectal Surgery
  • Critical Care
  • Dermatology
  • Dermatopathology
  • Emergency Medicine
  • Endocrinology
  • Family Practice
  • Gastroenterology
  • General Practice
  • General Surgery
  • Genetics
  • Geriatrics
  • Hematology and Oncology
  • Hospitalist
  • Infectious Disease
  • Internal Medicine
  • Interventional Radiology
  • Maternal-Fetal Medicine
  • Neonatal
  • Nephrology
  • Neurology
  • Neurosurgery
  • Nurse Practitioner
  • Obstetrics and Gynecology
  • Occupational Medicine
  • Oncology
  • Ophthalmology
  • Orthopedic Surgery
  • Osteopathic
  • Other
  • Otolaryngology
  • Palliative Medicine
  • Pathology
  • Pediatric Surgery
  • Pediatrics
  • Perinatology
  • Physical Medicine
  • Psychiatry
  • Psychology
  • Pulmonology
  • Radiation Oncology
  • Radiology
  • Rheumatology
  • Transplant Surgery
  • Trauma Surgery
  • Urgent Care
  • Urology
  • Vascular Surgery
You can specify a value after fallback= that will be used when sending tests of your email.
[State,fallback=] No Inserts the standard USPS 2-letter state abbreviation for the state where the lead this email is being sent to lives. You can specify a value after fallback= that will be used when sending tests of your email.