Social media is increasingly gaining leverage in the health care industry, whether it’s Facebook, Twitter, Instagram, or others. These social media platforms tend to be more informal and personal, but LinkedIn provides a more professional atmosphere. Many physicians are already using LinkedIn, whether it’s to network, find jobs, engage in conversations, or advertise their own practice. LinkedIn for locum tenens can advance your career in many ways, but remember the proper social media practices for healthcare before getting started. Check out some tips to get the most out of your LinkedIn for locum tenens.
Using LinkedIn for Locum Tenens
There are many ways that using LinkedIn can benefit locum tenens. From building your profile to interacting with other professionals, your profile could set you apart from other locums.
4 Tips for Building Your Profile
1. Upload a photo
LinkedIn profiles get more views when there is a headshot on the profile, so it’s important to use a professional photo. You should advertise yourself as a physician, so a picture in which you’re wearing your medical attire would work best.
2. Update frequently
LinkedIn for locum tenens provides a resume-type profile that can be easily updated as you travel to different assignments. Make sure you take the time to add relevant awards, work experience, and group memberships. Doing so will send your network updates, so they can see what you’ve been up to as a professional. If you contribute to any medical journals or other publications, LinkedIn is a great place to share them.
3. Create a summary
You should include a summary on your profile, explaining your accomplishments and other achievements in your locum tenens career. Highlight the most important aspects of your career, such as degrees, credentials, and other relevant experiences. It’s best to keep summaries around 100-150 words. If you’d like to take it a step further, you could create a video introducing yourself and post it to your profile.
4. Request recommendations
Recommendations can be the biggest indicator of your credibility as a locum tenens physician. They allow other professionals that you have worked with to review your skills and work ethic. Having recommendations can be a game-changer when you’re looking for new assignments because it allows potential employers or recruiters to gain insight into your personality, skills, and work. When you send requests, make sure to personalize it. Don’t just send the generic message that you’re prompted with.
5 Tips for Interacting
1. Engage in professional groups
LinkedIn for locum tenens can also serve as a discussion board and form of education. Research some LinkedIn groups for physicians, locum tenens, or medical professionals in general and join them. Once you join, take part in the discussion. Be sure to contribute valuable thoughts and insights, and also respond to others. These groups are a great way to keep up with industry trends.
2. Join patient education groups
In addition to professional groups, there are many groups where people seek medical advice. Of course, stay in compliance with the laws and regulations, but there could be some general questions about certain subjects that you can answer. Definitely use your judgment with these, as it could be detrimental to your career if used incorrectly.
3. Be active
When you see someone post an article or anything, really, that interests you, post a comment and share your thoughts. This is a more informal way to interact with other professionals outside of niche groups. Also, if you find something that draws your interest and you think others would enjoy, share it. Being active on LinkedIn is a great way to be noticed.
4. Send a message
If you’re looking for employment opportunities, you could send a direct message to recruiters, hospitals, or agencies. You might not get a response every time, but it doesn’t hurt to reach out. If they aren’t hiring or don’t have a position that fits you at that moment, they’ll often save your information and if you’re a good candidate for a future opening, they could reach out.
5. Endorse others
You can endorse skills on other people’s profiles, and it’s likely they’ll return the favor. This is a more indirect way of interacting but still improves your credibility and profile. If another LinkedIn user sees that you’re skilled and endorsed in something they’re looking for, they’re more likely to contact you.